Managing advertising, sales promotions, public relations and direct marketing download ppt slides. The retail transaction is at the end of the supply chain. Mba retail marketing lecture notes, summary ebook free pdf. Retailing all activities involved in the marketing of goods and. Retail segment in india has witnessed a dynamic change these years. Aside from that, you just need to process the business requirements and you are now good to go. Retailing can be defined as the business products and services to consumers for their own use. Retail stores could be classified in the following. If you have the same requirements, then you can take the assistance of this readily available powerpoint template.
Retail marketing mix retail marketing mix is the term used to describe the various elements and methods required to formulate and execute retail marketing strategy. Retail marketing plan premium powerpoint template slidestore. The retailing concept is essentially a customer oriented, companywide approach to developing and implementing a marketing strategy. Designed by experts, it will help you draft informative and visually appealing slideshows in seconds. Reviews simple and easy to use marketing tools that can boost your. Internet retail giant is an example of direct marketing. The need for an omni channel strategy for fashion and luxury brands the best strategies and practices on over 70 global brands and retailers, which are the leaders and forerunners of the fashion and luxury industry. The history of modern retailing and organised retail in india began earlie r than is often sup posed. Pdf retailing in india background, challenges, prospects.
While barter would be considered to be oldest form of retail trade, since. Choose from 500 different sets of marketing chapter 15 retailing flashcards on quizlet. Find powerpoint presentations and slides using the power of, find free presentations research about omnichannel ppt. Mba retail management notes pdf rm notes smartzworld. Managing integrated market communication download ppt slides chapter no. Retail management i about the tutorial retail management is an activity of selling products or services to their endusers.
Store retailing comprises over 90% in way products reach the end customer. In this lesson, you will learn about retailing s role in marketing and the different forms retail stores can take. Over the years nonstore retailing has garnered a market share. Ppt retail marketing powerpoint presentation free to view. Ppt retailing powerpoint presentation free to download. It also introduces you to visual merchandising, retail marketing mix, and etailing. Retailspecific topics in the areas of business operations, merchandising, customer service, and selling are presented. Introduction to retail marketing free download as powerpoint presentation. She has taught retailing at every level in further and higher. Chapter retailing and multichannel marketing 1 chapter.
A short description of your company and what you do is a must for every retail ppt templates free download. Managing retailing, wholesaling, and market logistics download ppt slides chapter no. In 1971, indias first supermarket was opened, in the form of nilgiris at bengaluru. However international retailing has been in existence and has gained ground in the past two to three decades. It is believed that india has the potential to deliver the fastest growth over the next 50 years. In contrast, direct marketing to consumers attempts to complete a sale through phone, mail, or web site sales. Retail powerpoint template is a free powerpoint template that you can download for consumer market presentations as well as other retail presentations in microsoft powerpoint 2010 and 2007.
The retailing concept covers the following four broad areas. International retailing meaning and important concepts. Sample retail products are also easy to sell, as you only need to contact the supplier or wholesaler for the products to be delivered to your store or warehouse. This free retail template has a simple slide layout with a cart illustration over a gray background. Retail is the sale of goods to end users, not for resale, but for use and consumption by the purchaser. Evidently, retail trade is one that cuts off smaller portions from large lumps of goods. Best powerpoint templates download your favorites today. Selling retail goods is one of the most profitable businesses for any entrepreneur or businessminded person. Retailing is the business activity of selling goods and services to the final consumer. It provides guidelines which must be followed by all retailers irrespective of their size, channel design, and medium of selling. Retailing management, 10th editionpdf free download. This is the introductory chapter slides of retail marketing. E retail management powerpoint presentation slides slideteam.
Created to inform users about case studies involving beacons, qr codes, and scannable ads. Impress your audience by drafting an interesting presentation on retail marketing with this completely editable powerpoint template. Understand the marketing decisions facing retailers and wholesalers. List of topics covered in retail marketing lecture notes ebook for mba pdf file. The fundamental drivers of change are increasing per capita income, growing. Lesson 1 an overview of retailing introduction the word retail is derived from a french word with the prefix re and the verb tailer meaning to cut again. Marketing through call centre or catalogue marketing is also an emerging trend. We will get a better understanding of the above process in the following case study. In this lesson, you will learn about retailings role in marketing and the different forms retail stores can take. Definition of retailing our ninja family wants to open a retail shop specializing. Introduction liberalized financial and political environment in india has prompted a wave of large number of entrants into the countrys rapidly growing retail industry during the past few years, without doubt, the retail industry in india is in the throes of radical restructuring. Mar 15, 2016 created to inform users about case studies involving beacons, qr codes, and scannable ads.
Any university student can download given mba rural marketing notes and study material or you can buy mba 4th sem strategic management books at amazon also. Ppt retail marketing powerpoint presentation free to view id. Retailing and etailing integrates the four ps of marketing into the operations of retail and etail businesses. Principles of retailing suzanne fernie bsc, tqfe, dms marketing, mba suzanne is a further and highereducation lecturer in retailing and marketing, specialising in retail environment, retail theories and retail change. Retailing the future of retailing new retailing forms and shortening life cycles the rise of megaretailers involves the rise of mass merchandisers and specialty superstores, the formation of vertical marketing systems, and a rash of retail mergers and acquisitions superior information systems buying power large selection 38. International retailing meaning and important concepts international trade and commerce has existed for centuries and played a very important part in the world history. Marketing analytics retail case study example part 1.
This tutorial introduces you to various concerns of retail business such as retail marketing, space management, and retail operations. It has witnessed steady growth of 5060 % over the years. It is a process through which goods are transported to final consumers. Introduction and perspectives on retailing,world of retailing, retail management, introduction, meaning, characteristics, emergence of organizations of retailing types of retailers retail formats, multichannel retailing customer buying behaviour, historical perspective, role of retailing, trends in retailing, fdi in retail problems of. These notes are highly recommended for mba or pgdm management students. Learn marketing chapter 15 retailing with free interactive flashcards.
Pdf eretailing or online is growing at faster pace in india. Retailers need to choose sales channels carefully and need to use all those channels effectively to acquire. View and download powerpoint presentations on omnichannel ppt. Retail marketing comprises the activities related to selling products to the consumers through channels such as stores, malls, kiosks, vending machines, or other fixed locations. Retailing is a distribution channel function where one organization buys products from supplying firms or manufactures the product themselves, and then sells these directly to consumers. Retailer a dealer or trader who sells goods in small quantities, or one who repeats or relates. This marketing research is a powerful study that offers indepth analysis on. The global retail development index has ranked india first, among the top 30 emerging markets in the world.
Marketing management by philip kotler powerpoint slides ppt. Evans chapter objectives to define retailing, consider it from different perspectives, demonstrate its impact, and note its special characteristics to introduce the concept of strategic planning and apply it to show why the retailing concept is the foundation of a successful business, with an. Retail management powerpoint presentation slides templates. Retail powerpoint templates w retailthemed backgrounds. Ppt retail marketing powerpoint presentation, free download. The differences between traditional retail operations and etailing are also explored. Slide team presents you e retail management powerpoint presentation slides. Introduction, meaning, definition and characteristics. Committed to serve our clients and society in general and to improve the industry with innovations breakthroughs and general awareness we are a disruptor in the retail industry.
Hi guys, i am sharing this excellent summary ebook on retail marketing in pdf format as per the mba syllabus. Mba rural marketing notes pdf download mba 4th sem study. Retail marketing is one of the most important domains in marketing and should be taught to every marketing professional. According to kotler, retailing includes all the activities involved in selling goods or services to the final consumers for personal, non business use. The retail mix the set of variables that the retailer can use to satisfy the customers needs to influence their buying behavior and compete effectively in the market retail managers must determine the optimum mix of retailing activities and coordinate the elements of the mix. Nonstore retailing includes direct selling, direct marketing, automatic vending and buying service. Managing retailing, wholesaling and market logistics.